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Then there was the time my dad told me I was disinvited to his future funeral, because my preference was to date whomever I wanted as opposed to accepting an arranged marriage and that was an embarrassment to the family. He conveniently denies this ever happened, for the record. The reality show follows Sima Taparia, a professional matchmaker from Mumbai who travels around the world helping Indian clients find suitable matches for marriage. Rather, marriage is a transaction between two families. Some of her clients are parents who are desperate to get their children married, others are marriage seekers themselves who turned to her service after they were unsuccessful meeting people on dating apps and elsewhere. What struck me most was that, in many cases, the characters we meet are not seeking acceptance and affection from a partner, but from their own families. Seeing the pressure unfold literally gave me anxiety. Critics have been quick to point out how problematic the show is. Everyone shown is relatively well-off, and there are no queer or Muslim characters.

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Bloomberg — Netflix Inc. The eight-episode series with its blend of romance, heartbreak and toxic relationships is gaining viewers not just in India, but also in countries like the U. The show is a major win for Netflix, which is competing for eyeballs with Amazon. The buzz — and some online fury — generated by the matchmaker series illustrates that the company could start leveraging content produced for India to gain a wider audience overseas as well.

With China being inaccessible, India has become the battleground for the global streaming giants as they tussle for original content. The rivals have low-cost subscription plans aimed at the country.

(Bloomberg) — Netflix Inc. has hit the sweet spot with a controversial reality series on a jet-setting Indian matchmaker helping her picky clients.

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We are in the middle of a pandemic. Work from home has started taking a toll and there are at least a million things to worry about at the moment. Like jobs, making ends meet, daily chores that never seem to end. And yet, all people could talk about over the weekend was Indian Matchmaking , a Netflix docu-series that appear to fan all the stereotypes about Indians and the system of arranged marriages.

All these various bits and pieces are tied together with the expert narration of Sima Taparia, the matchmaker from Mumbai who finds life partners for girls and boys from the upper echelons of society. Thus begins the eight-episode Netflix series, jumping between Texas and Mumbai, offering glimpses into how life and marriage is conducted among the rich and privileged Indians and NRIs.

View this post on Instagram. And as it turns out, sometimes, art imitates life. These very stereotypes – that have sent netizens on an overdrive and intellectuals scratching their head over why Netflix would even pick up such a show – are rooted in real life.

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A new Netflix show, Indian Matchmaking, has created a huge buzz in India, but many can’t seem to agree if it is regressive and cringe-worthy or honest and realistic, writes the BBC’s Geeta Pandey in Delhi. The eight-part docuseries features elite Indian matchmaker Sima Taparia as she goes about trying to find suitable matches for her wealthy clients in India and the US.

In the series, she’s seen jet-setting around Delhi, Mumbai and several American cities, meeting prospective brides and grooms to find out what they are looking for in a life partner. Since its release nearly two weeks back, Indian Matchmaking has raced to the top of the charts for Netflix in India. It has also become a massive social phenomenon. Hundreds of memes and jokes have been shared on social media: some say they are loving it, some say they are hating it, some say they are “hate-watching” it, but it seems almost everyone is watching it.

The in-your-face misogyny, casteism and colourism on display have caused much outrage, but also inspired many to introspection. Ms Taparia, who’s in her 50s and like a genial “aunty” to her clients, takes us through living rooms that resemble lobbies of posh hotels and custom-made closets filled with dozens of shoes and hundreds of items of clothing. That, though, is mostly with her Indian-American clients – where men and women in their 30s have tried Tinder, Bumble and other dating apps and want to give traditional matchmaking a chance to see if it helps them find love.

The conversations back home in most cases happen with the parents because, as Ms Taparia says, “in India, marriages are between two families, and the families have their reputations and millions of dollars at stake so parents guide their children”. It’s the parents, mostly mothers of young men, who are in charge, insisting on a “tall and fair bride” from a “good family” and their own caste.

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The notion of teaching them to adjust is at the crux of her process, as she works with entire families to find the right partner for their would-be brides and grooms. In some ways, the show is a modern take on arranged marriage, with contemporary dating horrors like ghosting and lacking the skills for a meet-up at an ax-throwing bar. But issues of casteism, colorism and sexism, which have long accompanied the practice of arranged marriage in India and the diaspora, arise throughout, giving viewers insight into more problematic aspects of Indian culture.

As an Indian-American girl growing up in Upstate New York, one part of my culture that was especially easy to brag about was weddings. They were joyful and colorful, and they looked more like a party than a stodgy ceremony. While living under the same roof in quarantine, my mom and I have had a lot of time to watch buzzy Netflix shows together. But I was hesitant to invite her to watch Indian Matchmaking with me, knowing her marriage to my dad was arranged. Did she like the process?

She shared with me some details of how her skin tone affected her life when she was growing up. She was often told not to play outside as a kid, that the sun would make her skin darker and no one would want to marry her. I was saddened to hear this, but it finally made sense to me why Indian relatives and friends had made comments with similar implications to me.

Ankita, an entrepreneur from Delhi, shares in another episode that she has been told by relatives to lose weight in order to find a partner. India has over 1, matchmaking websites, including the highly popular Shaadi.

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